Blog | Resonates Newbury, Berkshire

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Best practices

Secured an event speaking slot? Here’s how to stand out – for the right reasons

May 22, 2026

Help your experts make a memorable impression at their next speaking event. As we covered in this blog, industry events present an excellent...

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Agency Cleantech

Resonates to raise Formula Space’s European brand awareness with thought-led PR campaign

May 15, 2026

Formula Space, the UK’s leading end-to-end specialist in EV charging site infrastructure, has appointed Resonates to strengthen its market position,...

Agency Cleantech Public relations

Resonates joins the Saline Group

May 13, 2026

There have been some changes going on behind the scenes at Resonates, and it’s time to let you know about them! In May 2026, we became part of the...

Best practices Cleantech Copywriting Public relations

Why journalists are saying ‘no’ to AI – and what you can do about it

April 24, 2026

Resonates’ team sheds light on journalists’ opinions on AI-written copy, and how you can ensure your communications get noticed. For better or worse,...

Agency

Meet the Expert: Isabelle Osborne, Account Manager

April 24, 2026

How has your PR and marketing journey grown? Upon graduating from University College London with a Bachelor’s degree in English, I began my career in...

black solar panels on purple flower field during daytime

Agency Public relations

The essentials for securing green investment

April 22, 2026

Justin Heath, Head of Corporate Affairs, Resonates Green investment is moving fast, and the rules of engagement have changed. If you’re looking for...

flowers, daffodil, nature, bloom, blossom, botany, plant, growth, spring, beautiful flowers, seasonal, petals, flower wallpaper, flower background, field, outdoors

Agency Public relations

Marketing in the green economy: 10 lessons from a decade in the industry

April 8, 2026

This month marks our Account Director and Head of Operations, Hannah Thame’s 10 years at Resonates – and over 20 years working across the energy...

Agency Public relations

EV charging is getting a new vocabulary: here’s what’s changed

March 31, 2026

If you work with electric vehicles (EVs) in any capacity, you may have noticed a change recently to the way charging infrastructure is described and...

Aerial shot of a tractor ploughing a dusty field in High Peak, England, showcasing rural agriculture.

Agency Public relations

Expert tips: biogas – a timely energy solution

March 27, 2026

At Resonates, we’ve a lot of expertise spanning energy, technology, PR, marketing and the environment. In this series, we’re sharing what we know...

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Agency Public relations

Resonates appointed to support leading erosion protection team, Hesselberg, amplify coastal resilience mission

February 18, 2026

Hesselberg Erosion Protection, a leader in engineered hydraulic solutions, has selected Resonates to help elevate its voice and raise its profile after a...

Agency Public relations

GreenC Marine selects Resonates for strategic PR and marketing

February 10, 2026

GreenC Marine, a full capability marine civil engineering contractor, has chosen Resonates to create clear and concise messaging for its complex civil...

Cleantech Public relations

Balancing the books and benefits beyond the bill: insights from Energy Security and Green Infrastructure Week 2026

January 30, 2026

The UK’s largest green energy conference, Energy Security and Green Infrastructure Week, opened with optimism and reserved celebrations from Chris...

Cleantech Copywriting Public relations

PR and marketing trends cleantech leaders should plan for in 2026

January 2, 2026

As an account director who works closely with clean technology business leaders and marketing managers, I’ve seen first-hand how much the...

Best practices Marketing planning Public relations

Why PR matters for your investors: the value of your brand and narrative

December 23, 2025

When looking to secure investment, it can be tempting to focus wholly on your bottom-line business fundamentals. And that’s understandable. Metrics like...

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Agency Public relations

Expert Tips: Insights from our team on the future of Cleantech, B2B PR and Marketing

December 17, 2025

As 2025 draws to a close, one thing is clear: businesses across the sector have faced both exhilarating breakthroughs and complex headwinds, as have the...

Agency Best practices

Expert tips: Why is traditional PR relevant in the age of GenAI search?

December 12, 2025

Since generative AI went mainstream a little over two years ago, there’s been nothing short of a transformation in the ways people search for and find...

Best practices Marketing planning Public relations

Five practical ways to boost your event ROI

November 29, 2025

Industry events are demanding and expensive, but they are often the fastest way to gather qualified leads. The question is, how can you increase the ROI for...

Best practices Cleantech Marketing planning

Thinking about investing in a green transition event?

November 27, 2025

This checklist will help you decide whether an event is right for you, so you can make the most of your budget. Over recent years, the number of conferences...

Agency Marketing planning Public relations

NEW: Cleantech Events Portal

November 4, 2025

Every year, we publish our ‘Big List of Green Transition Events’, and it’s back, but this year in a dynamic format! New and improved, welcome...

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Agency Cleantech

Fuel Cell Systems partners with Resonates for expert PR support on HyHAUL project win

October 1, 2025

Fuel Cell Systems (FCSL), leading UK-based hydrogen engineering company specialising in hydrogen refuelling solutions, is working with Resonates to capitalise...

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Cleantech

Expert tips: Is green tech ready for mass adoption?

October 1, 2025

At Resonates, we’ve a lot of expertise spanning energy, technology, PR, marketing and the environment. In this series, we’re sharing what we know about the...

A cozy campfire burning with bright flames in a metal pit, perfect for a night outdoors.

Agency Best practices

From sewage to success: heat networks show how we dig deep into client technologies

October 1, 2025

At Resonates, we don’t just tell tech stories – we investigate. We learn everything we need to, and then we come back ready to share not just what our...

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Agency

Resonates celebrates as Hannah is shortlisted for Women in Green Business awards

September 17, 2025

Hannah Thame, Resonates’ account director and all-round agency wonder woman, has been shortlisted for Communications or Marketing Professional of the Year at...

Cleantech Public relations

Insights from Cenex, the automated mobility and net zero expo

September 9, 2025

Innovation abounds, but does the event need to re-focus? At this year’s Cenex Expo, exhibitors and visitors gathered to explore innovation in automated...

Agency Public relations

Sinewave connects with Resonates’ PR experts

September 5, 2025

Sinewave, the world’s only B Corp certified independent connection provider (ICP), has chosen Resonates to raise its profile and drive awareness among its...

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Marketing planning Public relations

Specialist PR agencies are a secret weapon – not your budget enemy

August 15, 2025

I’d like to talk about the elephant in the room. Specifically, the boardroom. “Do we really need the PR agency? We’ll get AI to write the press...

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Marketing planning Public relations

Transforming tech-speak into stories that stick

August 15, 2025

Picture this: you’ve spent months developing groundbreaking technology that could revolutionise net zero initiatives. You’re brimming with...

Agency Best practices

E-mobility and sustainable travel – staying relevant in a fast-moving market

August 7, 2025

E-mobility in the UK is evolving fast, with legislation, new incentives, and technological advances all reshaping the road ahead. For businesses operating in...

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Agency Best practices

Do you know which stories are worth telling?

August 1, 2025

What’s new? What’s newsworthy? Who’s interested, and how do you tell the story? These are the fundamentals of effective PR and marketing. Knowing the...

aerial photography of trees and body of water

Agency Copywriting

Making conservation part of the conversation

July 28, 2025

Our lands are now quieter than they ever have been. It’s eery, we see less of our favourite animals, we mark the notable absence of the hum of pollinators,...

Agency Best practices

An expert partnership, accelerating growth in cleantech startups

July 23, 2025

The climate crisis demands an urgent response, with joined-up action to decarbonise homes, transport, and every sector of the economy. Investors recognise both...

Agency Marketing planning Public relations

H2Au discovers Resonates’ clean energy messaging resources

July 21, 2025

Leading natural hydrogen exploration company H2Au has selected Resonates to develop its hydrogen messaging, increase media coverage, and drive awareness among...

Agency Copywriting

Content Rising – communications for the climate emergency

July 21, 2025

It’s been a couple of weeks since I attended Content Rising, an incredible one-day event at Kew Wakehurst. For those not aware, this was a day of stories,...

low angle photo of city high rise buildings during daytime

Agency Marketing planning Public relations

Cleafy selects Resonates to reach UK market

June 27, 2025

Fraud management and prevention solution provider, Cleafy, has appointed Resonates, PR and marketing agency, to increase its global reach by building its brand...

Agency Best practices

Powering the green transition: how strategic partnerships can amplify cleantech innovation

June 5, 2025

Cleantech has a problem. It’s too important to fail. The success of the green transition relies on innovation and the ability for businesses to scale their...

Agency

Meet the Expert: Karen McManus, Content Writer

June 4, 2025

Content writer Karen McManus explains why she’s excited that her journey in writing and marketing has led her to Resonates. How has your PR and marketing...

Agency

Meet the Expert: Simon Handby, Content Writer

May 12, 2025

Content writer Simon Handby brings years of experience in journalism and marketing to the Resonates team. Here he reflects on the technology that gets him...

Best practices

AI and the environment

March 18, 2025

Situation It seems that every other email, every article, every post these days mentions AI. Whether it’s extolling the promises that generative...

forest and mountain partially covered with fog

Best practices Copywriting Public relations

Weathering the climate communications gap

February 19, 2025

The Resonates content team shares some tips and techniques on how to write about climate related topics for a non-technical audience. Tip number one:...

blue and red cargo ship on sea during daytime

Agency Cleantech Public relations

Charting a carbon-free course

February 19, 2025

Addressing the challenges of decarbonising the hard-to-abate maritime industry The maritime shipping industry is the backbone of the global economy. Whether...

Best practices Public relations Social media

LinkedIn tips, tools and trends

January 20, 2025

LinkedIn is your chance to tell a story, to stand out and to meet people in your industry. Your profile page is the foundation of your personal branding, and...

Agency Public relations

The Big List of Green Transition Events: 2025 Edition

November 28, 2024

Events provide an engaging platform to connect and network with a range of stakeholders, gain and share knowledge and drive action towards a common goal. They...

Cleantech

E-mobility expectation vs. reality – what to make of the new budget

November 21, 2024

Resonates Managing Director, Chris Dace, reflects on how budget announcements match the expectations of senior leaders in the e-mobility sector. The...

Agency Marketing planning Public relations

CallTower calls on Resonates to launch and expand its presence in the UK

November 21, 2024

Unified communications and collaboration solution provider, CallTower, has selected Resonates, the specialist tech PR and marketing agency, to amplify its...

Cleantech

Natural Hydrogen Comes of Age at the 2024 World Hydrogen Congress

October 31, 2024

Whether white, gold, geologic or natural, it plays a key role in the rainbow coalition Justin Heath, Resonates’ Head of Corporate Affairs and...

Agency

Meet the Expert: Rhiannon Day, Account Executive

October 25, 2024

It’s always exciting starting a new adventure and our new Account Executive Rhiannon has experienced many exciting paths. She explains the journey that...

Cleantech

Insights from the night – what were the e-mobility experts talking about?

October 23, 2024

Last week senior leaders from across the e-mobility value chain gathered to discuss challenges and solutions at an e-mobility networking event we hosted in...

Agency Marketing planning Public relations

Sustainable consultancy appoints Resonates to fuel growth with thought leadership campaign

September 30, 2024

Energy and sustainability consultancy, TEAM Energy, has appointed Resonates to help supercharge its marketing by positioning its consultants as thought leaders...

Agency

Meet the Expert: Andrea Modica, Account Manager

September 10, 2024

As an Account Manager with a master’s in politics focusing on communications, Andrea blends political knowledge with PR expertise to craft impactful...

Cleantech Marketing planning Public relations Uncategorized

Connecting Eclipse Power with industry media

April 12, 2024

Leading Independent Distribution Network Operator (IDNO) Eclipse Power has appointed Resonates to review its key messaging and create a tactical PR and...

Agency Cleantech Marketing planning Public relations

Wevo Energy appoints Resonates for focused brand awareness campaign

April 8, 2024

EV charging management system provider Wevo Energy has appointed Resonates, the UK-based PR and marketing agency for innovators, for a focused campaign to...

Cleantech Marketing planning Public relations

PEP partners with Resonates to enhance brand visibility and thought leadership position

March 14, 2024

Pure Energy Professionals (PEP), the renowned specialist in low carbon energy, has appointed Resonates, a cleantech specialist PR and marketing agency for...

Best practices Marketing planning

How to plan your marketing for maximum results

March 1, 2024

The UK net-zero sector grew 9% to £74 billion in 2023, and forecasts suggest that each year to 2030 it will grow just as much, if not more. This is...

Cleantech Copywriting Public relations

What is the difference between ‘ESG’ and ‘sustainability’ (and what’s all the fuss about)?

February 23, 2024

ESG – which stands for Environmental, Social, and (corporate) Governance – is in the headlines right now. Some people love it, others hate it. Others think...

Cleantech Marketing planning Public relations

Design engineer Equitus appoints Resonates to engage the sustainable mobility and hydrogen sectors

February 7, 2024

Equitus Design Engineering and Innovations Limited, a Manchester, London, and Bangalore-based design engineering firm, has selected Resonates, the specialist...

Agency Best practices Copywriting Public relations

ChatGPT: Our experience as an agency

January 26, 2024

The Resonates team love it when a trend takes off, a client brings us a cleantech innovation to shout about or a new marketing tool launches. But when OpenAI...

Agency Copywriting Public relations Uncategorized

Resonates’ New Year’s Resolutions

January 10, 2024

I enjoy the start of a New Year because planning is part of my make up. After all a goal without a plan is just a wish, and preparation is...

Cleantech Marketing planning Public relations

Resonates welcomes Jumptech to its expanding portfolio of cleantech clients

January 3, 2024

Jumptech, a British-based green tech installation management software provider has engaged Resonates, the UK-based PR and marketing agency for innovators, to...

Agency Public relations

The Big List of Cleantech and Renewable Energy Events: 2024 Edition

December 21, 2023

Events provide a unique platform to showcase solutions and expertise, connect with a diverse audience, gain and share knowledge and drive action towards a...

Agency Public relations

How to make your PR budget go further

November 14, 2023

In today’s landscape, marketing and PR budgets are tighter than ever. We understand the challenge, however, at Resonates, we believe it’s not just...

Agency Public relations

Four ways to set a PR budget

October 26, 2023

We talk to a lot of businesses and the overwhelming majority don’t know what they should budget for PR. And that’s not surprising. The PR industry is...

Agency Public relations

Learn what PR can do for you

October 11, 2023

First, let’s be clear what we mean by public relations, or PR, as it can mean different things to different people. PR targets earned media, which means...

Best practices Copywriting

Writing tech content that people want to read

September 21, 2023

It’s an alarming statistic that only half of marketing content published over the past 12 months gave technology decision makers meaningful value. If you...

a checklist for technology content partners

Agency Best practices Marketing planning

Choosing the right content partner – a checklist for cleantech businesses

August 18, 2023

A constant stream of high-quality content is the lynchpin of modern marketing. Content underpins your PR, social, email, paid and web campaigns. However,...

Cleantech

The top renewable energy events in 2023

August 1, 2023

Find our 2024 events list in this blog ⬇ The Big List of Cleantech and Renewable Energy Events: 2024 Edition We’ve put together a list of the top...

Best practices Copywriting

Expert Tips: Killer case study questions for content writers

July 18, 2023

Case studies are an important part of the content story. As well as being an essential marketing component, they are some of the most rewarding content pieces...

Cleantech

How to solve a problem like COP28

July 5, 2023

As the world looks towards the next annual UN Conference of Parties (more commonly known as COP28), we take a look at possibly the most controversial gathering...

Best practices Public relations

Pitching for success

June 20, 2023

Building brand awareness, establishing thought leadership, and reaching a wider audience is a complex business in today’s hectic media channels. With some...

Agency Cleantech

Event round up: Innovation Zero 2023

June 12, 2023

30 April – 01 May 2023 With copious conferences, tradeshows and workshops running in the clean tech and net zero space, all claiming to be a...

Agency Cleantech

Solis appoints Resonates to raise brand awareness in the European market

May 30, 2023

Solis, one of the most experienced and largest manufacturers of solar inverters in the world, has selected Resonates, a specialist PR and marketing agency for...

Cleantech

Take, make, use, waste – transitioning to a circular economy

May 7, 2023

Global yearly waste is around 2 billion tonnes, and estimates suggest that, at current rates, by 2050 it will have increased to 3.4 billion tonnes....

Agency

Kurmi Software appoints Resonates to amplify its brand and grow its profile worldwide

April 20, 2023

Kurmi Software, a global leader in Unified Communications management and automation has selected Resonates, a specialist PR and marketing agency for...

Cleantech

Data-Day Trends

April 5, 2023

Data centres are an essential part of 21st century life, enabling online collaboration, data processing and storage. They are also power-hungry and must...

Best practices Public relations

Pitching a story to the media: a brief guide

April 1, 2023

Knowing how to create strong, positive relationships with journalists is a fundamental part of successful PR and is vital in securing the coverage that clients...

Best practices Copywriting Marketing planning

Expert Tips: capitalise on your thought leadership

March 13, 2023

British polymath and humanist Bertrand Russell once said, “Some people would sooner die than think, and most do”. The same can be said about content. Great...

Best practices Copywriting Uncategorized

Building good content writing habits

March 1, 2023

Finding your path into a blog post, or any article can be daunting. One of my habits is to look for a quote. Let’s face it, there’s always a quote....

Best practices Cleantech

6 Marketing principles clean energy companies must adapt to in the digital era

February 17, 2023

Is your marketing as advanced as your technology?  The rise of renewable energy, such as solar and wind and the need to transition to net zero has led to a...

Best practices Copywriting

Expert Tips: How to stay on message

February 7, 2023

Have you ever visited a trade show, and, looking at the array of stand banners and panels, been at a complete loss as to what some of the exhibitors do?...

Cleantech Marketing planning Public relations

How to avoid greenwashing according to the UN and ASA

February 1, 2023

If you want to avoid greenwashing, here’s what you should do: five key takeaways from the most recent UN and ASA reports. At the start of 2022, Google...

Cleantech

What does demand side response mean for you

January 1, 2023

What is demand side response and why do we need it? Demand side response (DSR) is a generic term for mechanisms that encourage electricity users to reduce...

Cleantech Marketing planning

The big list of key cleantech and renewable energy awards

January 1, 2023

Entering and winning awards can give your company a host of benefits. In the increasingly busy cleantech and renewable energy markets, winning third-party...

How marketing and PR are key functions in securing investment in renewables sector

Cleantech Marketing planning Public relations

How marketing and PR are key functions in securing investment in the renewables sector

December 1, 2022

Growth in the renewable energy market is accelerating faster than ever worldwide. Forbes reports that from 2020 to 2021 global renewable energy consumption...

Uncategorized

Resonates @ Christmas

December 1, 2022

We’re coming to the end of a long and rewarding year, and the next one holds a lot of potential for cleantech. Resonates has achieved a lot this year....

Cleantech

Climate financing dominates COP27

November 21, 2022

Damage funds and deforestation reach key milestones. But climate finance was the dominating issue at COP27. COP27 at Sharm el-Sheikh in Egypt was always...

Best practices Cleantech Copywriting Public relations

How to deal with cleantech confusion

November 17, 2022

We all have confused moments – some more than others. But, when your audience is confused, that’s a big problem. Below we look at cleantech confusion and...

Agency Best practices

Future of work: Rethinking the digital workplace event takeaways

October 20, 2022

Whether we use the terms ‘flexible’, ‘hybrid’ or ‘agile’ working, the future of the workplace has been a hot topic for our clients and many of...

Agency

Meet the Expert: Tanya Varfolomieieva, Account Manager

October 10, 2022

Account manager, Tanya, shares her passion for sustainability and mission-driven work, why she believes that behavioural change is essential to achieving Net...

Best practices Copywriting

Creating Compelling Content

October 1, 2022

There’s something about threes and Cs in content marketing and writing. The three Cs of content marketing are often trotted out as Creation, Curation and...

Agency

Meet the Expert: Karen Boud, Senior Tech PR

September 16, 2022

It’s never too late to follow your curiosity, and Senior Tech PR Karen leads by example. She shares how her passion for sustainability led her to a...

Agency Best practices

Employee Experience: The Golden Rule

September 1, 2022

With workplace trends shifting, employers are now more focused on employee engagement, and it got me thinking about previous positions I have held and what...

Agency

ThermoSphere appoints Resonates to grow market profile

August 17, 2022

ThermoSphere, a British-based manufacturer of electric heating systems, has selected Resonates, the UK-based PR and marketing agency for innovators, to raise...

Agency

Meet the Expert: Justin Heath, Corporate Affairs Specialist

August 10, 2022

Justin Heath stumbled into the world of PR without realising it, he shares his exciting journey and why he thinks variety is the spice of life… How has your...

Cleantech

The UK hydrogen economy – where are we now?

August 4, 2022

Government has set high expectations for the future of low-carbon hydrogen in the UK. In November 2020 it published a 10-point net zero plan, which highlighted...

Best practices Copywriting Marketing planning Public relations Social media

A brief look at ‘the brief’

August 1, 2022

We use them in all our work. Our clients use them too. But often, briefs can be incomplete, people can overlook their benefits, and they can be side-lined...

Agency

Meet the Expert: Greg Miller, Content Writer

July 25, 2022

As the newest member of the team Greg shares why content and cities excite him, and what he’s enjoying most in the PR and marketing world. How has your PR...

Agency Best practices

Seven tips for more sustainable home working

July 19, 2022

Like many companies, the pandemic shifted the way we work at Resonates. Rather than travelling to and from the office every day, we now enjoy a hybrid working...

Agency

Meet the Expert: Sarah Netherclift, Technical Content Specialist

June 25, 2022

Our technical content specialist, Sarah, joined the team earlier this year. While she’s new(ish) to Resonates, she’s not new to content writing and has...

Public relations

Sustained PR – the long and short of it

June 8, 2022

The rules of public relations and marketing have changed. Traditional media remains an important channel of communication but it’s no longer the only way for...

Best practices Copywriting

Case studies – why they’re important and tips for writing

June 6, 2022

A case study is a story you tell your customers about an occasion when you successfully helped a client with a problem. The client needed something, you did it...

Agency

Client vs Agency: There’s only one winner

May 23, 2022

I decided to make the leap and join a PR and marketing agency after working in-house for 13 years. I can’t say there was any one thing that swayed my...

Agency

Meet the Expert: Susan Brownlow, PR Consultant & Media Relationship Specialist

May 16, 2022

With a strong grasp on an ever-changing media landscape, Susan’s little black book of contacts and an innate understanding of what journalists are...

Copywriting

The five worst content marketing mistakes – and how to avoid them

April 10, 2022

To stand out in today’s crowded marketplace, standard marketing tools, like off-the-page ads or targeted emails are no longer enough. You need to engage your...

Agency

Meet the expert: Carmen Redfern, Senior Account Executive

April 7, 2022

Carmen explains what drew her to Resonates, what she thinks the future of work looks like and why she enjoys a view from the top. How has your PR and...

Agency

Meet the Expert: Hannah Thame, Account Director

March 9, 2022

As the agency Account Director, Hannah keeps our schedule on track and our clients entertained. She reveals why she thinks behaviour change is important and...

Best practices

Joining the team at Resonates: six lessons learned

March 9, 2022

I was searching for a role within an agency that valued clear communication and emotional intelligence. Happily, I found the perfect opportunity! I joined...

Public relations

6 compelling reasons you need PR

February 27, 2022

“A good PR story is infinitely more effective than a front-page ad” – Richard Branson PR is not advertising. PR is all about storytelling. While everyone...

Agency

Meet the Expert: Andrea Wilcox, Managing Director at Resonates

February 20, 2022

Andrea Wilcox joined Resonates in 2015. As the MD of the agency, she sets the direction of the business to drive success and discusses why she enjoys marketing...

Best practices

How to choose a good slogan…

January 12, 2022

Just do it… Vorsprung durch technik… The world’s favourite airline… You probably recognise these famous lines. That, after all, is the...

Agency

Meet the Expert: Chris, Director and Founder of Resonates

January 1, 2022

Chris Dace founded Resonates over 20 years ago. With many years of marketing and tech experience, he shares his journey so far, thoughts on the future and of...

Cleantech

Five eco-friendly gift ideas

December 2, 2021

We love all things sustainable here at Resonates, and with Christmas looming we asked the team to share their favourite eco-friendly gift ideas. If you are...

Best practices

Learn how to plan your social media strategy

November 3, 2021

Updated April 2024 Back to social media school It’s good practice to review your business strategy, and social media should be an essential part of your...

Best practices Copywriting Marketing planning SEO

Don’t spook your audience with a hard sell. Keep them under your spell instead

October 28, 2021

You’re no doubt familiar with the pushy sales email or video – the one that promises to solve all your problems, but only if you ‘buy now before time...

Agency

Meet our new team

September 28, 2021

Over the past couple of months, some exciting changes have been taking place behind the scenes at Resonates – we’ve welcomed three new faces to our team!...

Best practices Marketing automation

Discover the one tool that can help everyone in your office

August 16, 2021

We all have different roles at work. Some of us are happiest working with spreadsheets and financial reports, some are obsessed with creating amazing online...

Best practices

Is your content working hard enough for you?

July 11, 2021

Stop wasting money on bad content and improve your ROI There’s no getting away from it – content is King. Whether you’re launching a website, sending a...

Best practices

Practical questions to ask when appointing a web design agency

June 29, 2021

We work with lots of design agencies and constantly get asked by our clients for recommendations. Sometimes clients come to us with a preferred partner and...

Cleantech

A conflict of interest… or a shared interest?

May 16, 2021

Scenario 1 Client: “Do you work with any other organisations in our sector?” PR: “Yes, we work with one other similar client.” Client: “Ah! There...

Copywriting Public relations

PR copywriting tips

April 17, 2021

Your PR agency is only as good as the content it writes. If you can’t get the right messages across in the right way, you might as well not invest...

Public relations

Award winning entry checklist

March 23, 2021

Entering and winning awards is great for promoting your business. Even if you don’t win, you can still communicate via a news release on your website and...

Best practices

Is your news PR-able?

February 2, 2021

We’ve put together a checklist to help you decide if the media will publish your...

Cleantech

Act now to pitch for COP26

January 30, 2021

Deadline for expressions of interest is 5th March at 5pm UK companies have a unique opportunity to showcase their wares as Glasgow prepares to host the UN...

Best practices SEO

What is a picture worth to your business?

December 9, 2020

You can use an image as your search in Google to find similar images from around the web. It works by analysing the image you submit and then constructs a...

Best practices Copywriting

Supercharge your sales with a 50-year-old lesson in direct marketing

November 19, 2020

Leafing through some old LPs recently I came across a piece of text-book direct response copy from the 1970s. It shows that, while a lot has changed in 50...

Best practices Public relations

What is newsjacking – and why do it?

October 18, 2020

Newsjacking is a word coined by David Meerman Scott in his book of the same name. According to Scott, it is the process of adding your thoughts and opinions...

Agency Best practices

Is your marketing agency having their cake and eating it?

September 12, 2020

As a marketer you don’t wake up in the morning and think ‘Hey my agency could be doing, this, that or the other better’ These things normally come to...

Best practices Cleantech Public relations

Got a cool project? Engage your stakeholders effectively to succeed

August 13, 2020

Engaging stakeholders is an art. Done well it can streamline the progress of a project, enhance a company’s reputation and build trust and respect within...

Cleantech

Is UK’s net-zero 2050 target achievable?

June 19, 2020

With less than 1 billion seconds to achieve this target, we listened into All Energy’s recent Speed and Scale webinar to hear the discussion and capture the...

Cleantech

The dawn of the hydrogen economy

May 2, 2020

Hydrogen is the most abundant gas in the universe. It is also an effective fuel that can be used to heat our homes, generate electricity and power...

Cleantech

Covid-19 and why sustainability matters more than ever

April 10, 2020

In the midst of the Covid19 crisis, people are questioning whether working towards net-zero goals matters when thousands of lives are being lost and the...

Agency

change ++ appoints Resonates to grow market profile

March 28, 2020

change ++ , a Business Intelligence (BI) system development provider, has selected Resonates to raise the profile of its extensive performance management...

Best practices Copywriting Marketing planning

Eating the ‘blog frog’

February 15, 2020

Blogs are an important tool for businesses, driving traffic to websites, improving SEO and a platform to demonstrate your knowledge and expertise. But writing...

Agency Best practices Public relations

Why BIG isn’t always better – the rise of the specialist agency

January 30, 2020

When it comes to selecting an agency, many people have the idea that a bigger is better. After all, it stands to reason that a large agency would have access...

Best practices Social media

Unique, emotive and social selling points

December 9, 2019

Traditionally, organisations seek a unique selling point (USP) – something only they can do to differentiate its product/service and create a competitive...

Public relations

Measuring the value of PR – The long and short of it!

November 21, 2019

The findings from PRWeek’s annual top PR consultancy rankings provide important insights into the status of today’s PR industry. The report reveals that...

Cleantech

Technology marketing: The devil’s in the detail.

October 3, 2019

We work with a lot of high tech and cleantech companies, and as such we have to get under the skin of the technology in order to explain the benefits. We...

Best practices

Stop SAYING you’re a thought leader, and BE a thought leader!

September 17, 2019

The late 20th and early 21st centuries saw major social, economic and political change. After thousands of years of being defined by agriculture and hundreds...

Marketing planning

Why you should focus on the solution, not the product

August 1, 2019

If your business is based around a product – whether this is something tangible, like a door lock, or intangible, like software – you may be communicating...

Copywriting

Eight ways to make sure your messaging stands out from the crowd

July 7, 2019

In a crowded marketplace it can be extremely difficult to create and get across messaging that will get you noticed by prospects, whom are likely being pelted...

Marketing planning

Learning from your competitors

June 15, 2019

It is received wisdom to keep friends close and enemies closer, but precious few companies really know their competitors’ strengths and weaknesses. Many...

Public relations

Award-worthy marketing and PR campaigns to drive sales success

May 29, 2019

Some would argue that it can’t possibly be difficult to successfully market the beauty of a classic Jaguar XJS, especially one that’s been restored to its...

Social media

Social media policy and strategy: what’s the difference and what’s the point?

April 24, 2019

Updated April 2024 Why bother with standard procedures for social media? Many businesses still think of social media as a passing craze that they’ve been...

Public relations

So you want national media coverage?

March 23, 2019

So you want to get your company’s name in the national press? Come and join the queue: pretty much everyone wants national coverage – and who can blame...

Best practices Social media

Things you should do on your LinkedIn company page now

February 22, 2019

LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. Whilst LinkedIn...

Marketing planning

Blue ocean strategy: eliminating the competition

January 15, 2019

Cutthroat competitors within a shrinking profit pool is an all too familiar scenario for 21st-century organisations. Markets become saturated, growth rates...

Agency

Experience that resonates

October 28, 2018

After spending four years studying, adjusting to life after university can be a daunting prospect. Luckily for me, I was in safe hands joining Resonates as an...

Best practices Marketing planning

Lead your business with your thoughts

July 29, 2018

We interact with different people every day, some of which educate us on how to do things, some encourage us to venture out of our comfort zone, some simply...

Cleantech

Move your messaging with the market

April 15, 2018

Businesses operating in fast-moving sectors like cleantech need to review and adapt their key messages If you’ve ever invested time in defining your company...

Copywriting

Man and machine – a match made in creative heaven?

January 20, 2018

“If a machine can think, it might think more intelligently than we do, and then where should we be?” Alan Turing – a 1951 talk on BBC Radio...

Best practices Copywriting

Transform your copy

November 15, 2017

By eliminating three simple word endings… What makes good copy? Concise – use as few words as possible. And make them simple, not complex words. Two...

Best practices Cleantech Public relations

Through the lens of a tech journalist: Tips for getting your stories picked up

August 28, 2017

A lot of tech companies fail to understand why their press releases, or even their wider marketing efforts, do not resonate with the media. It might be that...

Marketing automation

GDPR: How marketers can avoid getting caught red handed

May 10, 2017

The EU’s General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and its implications for the world of marketing could be profound....

Agency Cleantech Public relations

Looking for a fairy tale ending for your cleantech news?

February 28, 2017

For over five years we’ve worked with clients in the smart grid industry; some of these include start-ups in the demand-side management (DSM) sector. During...